As it adapts to changes on Facebook’s platform, Offerpal Media has named Mihir Shah as its new chief executive.
Shah replaces George Garrick, who served as CEO since last fall. Garrick will become executive chairman.
Tags: offers
Companies: Facebook, Offerpal, RockYou
People: George Garrick, Mihir Shah
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Whether you’re an online marketer interested in competitive [...]
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Just last week, the Yahoo! and Microsoft Search Alliance rolled out its first big change to the public – Yahoo! organic search results are now driven by Bing’s algorithms in the US and Canada. For every search a consumer conducts on the Yahoo! engine, you will see the small but powerful words at the [...]
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Here at Compete, we do a lot with data and analytics. We aid the online world (you!) with tons of information about how to look at your competitive online landscape. Yes, all of this is pretty cool and yes, we’re in a great industry with our own special niche. If you’re reading [...]
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Today, Compete released a press release regarding the successes of the 2010 Fifa World Cup as a U.S. online event. Initially gaining speed in the month of February 2010, U.S. internet users began to increase their interest in the worldwide contest in the following months. As a sport that typically does not see as much [...]
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Here are the articles we read this week and found interesting for online marketers.
AdvertisingAge highlights the best tips on how to have success in the social media space: What Are Social Media Good For? Putting a Face to a Brand
DMNews explains how the Golden Nugget casino has gone to new lengths to heighten brand [...]
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The discussion continues in Part Two of the Big Brand Theory Panel with David Fenn, Yelp, Rich Calacci, CBSSports.com and Jonathan Hsu, 24/7 Real Media. Also this week, hear more from Jonathan Hsu in a one-on-one interview and his answers to the following questions:
What are the particular challenges facing marketers today?
What does the evolving digital [...]
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Here are the articles we read this week and found interesting for online marketers.
forEntrepreneurs highlights the importance of turning potential clients into paying customers, and how it’s done in with B2B companies: Optimizing your Customer Acquisition Funnel
Mashable tells us exactly how to reap the benefits of social media: 10 Steps for Successful Social Media Monitoring
Alex [...]
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Each day millions of America sit down at their desks to days filled with continuous hard work without end… or maybe they take a break or two..
I recently had a conversation with one of my male friends about his web-surfing habits at work. He told me about a site that is grabbing the attention of [...]
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The buzz on the Internet and on talk shows this week has been the Mel Gibson tapes. Nearly 30 minutes of telephone recording between Mel Gibson and his ex-girlfriend Oksana Grigorieva have been released daily through radaronline.com. The entertainment, fashion, politics, and human interest site has exclusive rights to these tapes, and just [...]
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Making waves: Samsung Wave
The Hindu - 10 Jul, 2010
The Wave is the first of Samsung and #39;s smartphones to be launched on its proprietary OS, Bada. The Bada platform gives users the option to download a variety of ...
Galaxy S Samsung smartphone review
Daily Hosted News (blog) - 10 Jul, 2010
Adorama offers the Samsung TL205 DualView 12.2 ...
The metasearch engines – search engines that combine data from several search engines – are not as popular as they used to be in the 1990’s. But they can still add something new to your search experience, especially as regards user interface and the way they present results.
One of our favorite metasearch engines have been Clusty, owned and developed by ...
by Stoney deGeyter
Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your website for a small fee per click. Unfortunately, the ease in which a campaign can be set up often convinces business owners that they can throw up ...
Google values simplicity. The main page still has little more than the search box and the button. But there is much more to Google than that. Here are ten Google search tips for students — equally useful for others that have information intensive work, even professors
Advanved Search: To build a precise search query, use Advanced Search narrow your ...
Nielsen and Facebook just released a collaborative study: Understanding the Value of a Social Media Impression. The study surveyed over 800,000 Facebook users and results show an increase in ad recall, brand awareness, and purchase intent when users see friends who have become fans of the brand in the ad. This is compelling data that backs up the main ...
Is social media marketing and social advertising an intrusion to people’s privacy?
“Less and less so” is the answer given by Seth Goldstein, Co-Founder & Chairman of SocialMedia.com. And the reason is that people want to share more and more. Seth explains that, “sharing is the new currency of one’s personality”, the more you share the more credibility you gain in ...
BACKGROUND: Momentum Pictures approached MySpace UK looking for a powerful and personal way to promote the release of Youth In Revolt. Knowing that MySpace users in their teens rely upon each other for recommendations, MySpace suggested Social Interaction Ads, powered by SocialMedia.com.
SOLUTION: Social Interaction Ads engage users around a specific topic related to a product or service, encouraging users ...
4.26.10 UPDATE: The third video is now fixed and the sound works.
Seth Goldstein, Co-Founder & Chairman of SocialMedia.com presents “The Next Wave of Internet Advertising” at the IAB Annual Leadership meeting, February 2010 in Carlsbad, CA
In this first clip, Seth starts off his presentation about Ads 2.0 with a personal story about ads 1.0, or “the old way”.
Next, Seth ...
Since SocialMedia.com was founded in 2007, Seth Goldstein (Co-Founder & Chairman) has been predicting that “In the future, all ads will be social.” Seth isn’t alone anymore. Last week in a keynote presentation at OMMA Global, Neal Mohan (VP, Product Management at Google) listed several themes describing the future of advertising online, including “every display campaign must be social.” Mohan ...
On Monday, February 22 SocialMedia.com announced the launch of the first technology platform that powers social ad solutions for publishers and their advertisers. Our announcement occurred at the IAB Annual Leadership Meeting in Carlsbad, California.
“We partner closely with publishers, bringing them innovative ad products to capture the vast advertising opportunity in social media. Publishers get a solution that ...